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Catalog Product Planning Essentials
“This book hits the mark for professionals looking for a reference text, as well as undergraduate and postgraduate students who want an all-in-one product planning study guide.” (*)
Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal in a practical, down-to-earth style that will appeal to instructors, students, and practitioners.
This edition includes two new chapters on design and legal considerations. The discussion of global considerations now includes sustainable product development and Base of Pyramid product development. Many of the technical discussions of planning techniques have been simplified to improve comprehension, and the final chapter has been expanded to present product planning best practices from recent noteworthy cases and studies.
Endorsements:
“Product Planning Essentials does just what it says in the title. It breaks down the complex and multi-faceted world of product planning into an easy-to-follow accessible book—one to keep by your side as a key reference and study aid. Yet, it is a comprehensive and thought-provoking text too. Kahn successfully integrates product development and product management by taking the reader through the product planning journey—from initial product conception right through to life-cycle management once the product hits the marketplace. The book poses questions to make you think, whilst providing tools and techniques as practical ways to address them. Drawing on leading edge research and practice, the book neatly covers product planning, process and people issues whilst offering up-to-date insights on current global concerns, such as sustainable new product development and bottom of the pyramid product development. This book hits the mark for professionals looking for a reference text, as well as undergraduate and postgraduate students who want an all-in-one product planning study guide.” — Dr. Helen Perks, University of Manchester, UK (*)
“A useful book for students of all levels—undergraduate and graduate. Kahn discusses all of the foundational information needed for understanding product development and product management--the two processes involved in Product Planning. He uses clear company examples to illustrate particular concepts and provides students with current thinking and research as illustrated by the inclusion of chapters on design and IP.” — Gloria Barczak, Northeastern University
Catalog Product Planning Essentials
Product Planning Essentials
By (author)
Kenneth B. Kahn
e-ISBN
9780765629784
Edition
Second
eBook Price
$29.95
Pages
282
Pub Date
March 2011
Main Subject(s)
Marketing
Course Title(s)
New Product Development
Product Planning
Product Planning
“This book hits the mark for professionals looking for a reference text, as well as undergraduate and postgraduate students who want an all-in-one product planning study guide.” (*)
Both concise and comprehensive, this engaging text addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal in a practical, down-to-earth style that will appeal to instructors, students, and practitioners.
This edition includes two new chapters on design and legal considerations. The discussion of global considerations now includes sustainable product development and Base of Pyramid product development. Many of the technical discussions of planning techniques have been simplified to improve comprehension, and the final chapter has been expanded to present product planning best practices from recent noteworthy cases and studies.
Endorsements:
“Product Planning Essentials does just what it says in the title. It breaks down the complex and multi-faceted world of product planning into an easy-to-follow accessible book—one to keep by your side as a key reference and study aid. Yet, it is a comprehensive and thought-provoking text too. Kahn successfully integrates product development and product management by taking the reader through the product planning journey—from initial product conception right through to life-cycle management once the product hits the marketplace. The book poses questions to make you think, whilst providing tools and techniques as practical ways to address them. Drawing on leading edge research and practice, the book neatly covers product planning, process and people issues whilst offering up-to-date insights on current global concerns, such as sustainable new product development and bottom of the pyramid product development. This book hits the mark for professionals looking for a reference text, as well as undergraduate and postgraduate students who want an all-in-one product planning study guide.” — Dr. Helen Perks, University of Manchester, UK (*)
“A useful book for students of all levels—undergraduate and graduate. Kahn discusses all of the foundational information needed for understanding product development and product management--the two processes involved in Product Planning. He uses clear company examples to illustrate particular concepts and provides students with current thinking and research as illustrated by the inclusion of chapters on design and IP.” — Gloria Barczak, Northeastern University