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Catalog Speaking Professionally
"Recommended if you're looking for a simple, clear introduction to the research and scope of modern communications." (*)
Updated with new and current examples throughout, this concise text covers the basic skills identified by NCA that students in college and professional programs need to learn in order to prepare, deliver, and evaluate presentations.
Firmly grounded in rhetorical theory, the book contains practical tips to address speaking anxiety, conduct audience analyses, structure presentations, improve speaking delivery, use visual complements, deliver team presentations, persuade listeners, consider ethical issues pertaining to persuasive messages, and prepare for question- and-answer sessions.
Each chapter addresses one or more of these competencies in a way that is both clear and engaging. Chapters feature vignettes, illustrations, learning aids, and three types of exercises: “Stand Up and Deliver” moves students from passive learning to doing; they then “Reverse the Perspective” to evaluate a presentation from the audience’s point of view, and respond to an “Ethical Probe” to reinforce the principle that effective communication entails responsibility.
An online Instructor's Manual is available to adopters.
“This is a beginning textbook covering all aspects of communications for the student. Zaremba has chapters on ethics, speech anxiety, audience analysis, style, structure, visual support, group presentations, persuasion, body language, and Q and A. Recommended if you're looking for a simple, clear introduction to the research and scope of modern communications.” -Nick Morgan, Public Words blog (*)
“[This book] takes a practical and succinct approach to public speaking. It is useful for professionals in any industry who occasionally speak publicly. The book is also useful to experienced speakers in that it is detailed yet concise enough to keep on the reference shelf for future reference. The book covers many considerations for delivering effective speeches. Although the book is aimed towards professionals, it is a textbook. ...A good long-term investment because effective practices for speaking professionally are enduring. The book is particularly useful to the many individuals who fear public speaking. Although the book may not eliminate that fear, it could mitigate it by preparing readers with exercises and techniques. In being prepared, presenters gain confidence and are more likely to execute a speaking engagement successfully.” - Business Communication Quarterly (on the previous edition)
Catalog Speaking Professionally
Speaking Professionally
Influence, Power, and Responsibility at the Podium
By (author)
Alan Jay Zaremba
e-ISBN
9780765629753
Edition
Second
eBook Price
$37.95
Pages
274
Pub Date
November 2011
Main Subject(s)
Communications
Course Title(s)
Public Speaking
"Recommended if you're looking for a simple, clear introduction to the research and scope of modern communications." (*)
Updated with new and current examples throughout, this concise text covers the basic skills identified by NCA that students in college and professional programs need to learn in order to prepare, deliver, and evaluate presentations.
Firmly grounded in rhetorical theory, the book contains practical tips to address speaking anxiety, conduct audience analyses, structure presentations, improve speaking delivery, use visual complements, deliver team presentations, persuade listeners, consider ethical issues pertaining to persuasive messages, and prepare for question- and-answer sessions.
Each chapter addresses one or more of these competencies in a way that is both clear and engaging. Chapters feature vignettes, illustrations, learning aids, and three types of exercises: “Stand Up and Deliver” moves students from passive learning to doing; they then “Reverse the Perspective” to evaluate a presentation from the audience’s point of view, and respond to an “Ethical Probe” to reinforce the principle that effective communication entails responsibility.
An online Instructor's Manual is available to adopters.
“This is a beginning textbook covering all aspects of communications for the student. Zaremba has chapters on ethics, speech anxiety, audience analysis, style, structure, visual support, group presentations, persuasion, body language, and Q and A. Recommended if you're looking for a simple, clear introduction to the research and scope of modern communications.” -Nick Morgan, Public Words blog (*)
“[This book] takes a practical and succinct approach to public speaking. It is useful for professionals in any industry who occasionally speak publicly. The book is also useful to experienced speakers in that it is detailed yet concise enough to keep on the reference shelf for future reference. The book covers many considerations for delivering effective speeches. Although the book is aimed towards professionals, it is a textbook. ...A good long-term investment because effective practices for speaking professionally are enduring. The book is particularly useful to the many individuals who fear public speaking. Although the book may not eliminate that fear, it could mitigate it by preparing readers with exercises and techniques. In being prepared, presenters gain confidence and are more likely to execute a speaking engagement successfully.” - Business Communication Quarterly (on the previous edition)